Steve Blank: How the iPhone Got Tail Fins -- Part 2 bi2731077 In a stroke of genius, GM invented the annual model change. Sloan borrowed idea from fashion where styles changed every year and applied to automobiles starting the 1920s

9 Questions We Answered About Ads, Brands and Marketing bi2731077 A week's trove of stories on creating ads, judging ads, shopping our smartphones, and understanding the surprising marketing motives the entertainment industry..

Apple's Marketing Playbook Was Written the 1920s bi2731077 Alfred Sloan's two marketing principles -- "a car for every purse or purpose" and "dynamic obsolescence" -- have helped make the iPhone possible..

Steve Blank: How the iPhone Got Tail Fins -- Part 2 bi2731077 In a stroke of genius, GM invented the annual model change. Sloan borrowed idea from fashion where styles changed every year and applied to automobiles starting the 1920s

9 Questions We Answered About Ads, Brands and Marketing bi2731077 A week's trove of stories on creating ads, judging ads, shopping our smartphones, and understanding the surprising marketing motives the entertainment industry..

Apple's Marketing Playbook Was Written the 1920s bi2731077 Alfred Sloan's two marketing principles -- "a car for every purse or purpose" and "dynamic obsolescence" -- have helped make the iPhone possible..

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